December 18, 2017
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To Market To Market

September 14th, 2013 by judytalks

That title, from a nursery rhyme, indicates that someone is going to the market. However, all authors know that it really refers to the need to market your book. First you write it, then you have to sell it.

I’ve been marketing since 2004, when my first book was published. It doesn’t get any easier, but the need to regularly review my strategy is the creative side of this job, the part I like best. I’m currently in that process, looking over my original notes and plans, checking results, and brainstorming brilliant ideas to give my marketing some pizazz. The bottom line, of course, is that it really takes daily attention and consistency. It’s about elbow grease.

What motivates me and keeps me on track is wanting to get the information out there to people who will benefit from good, solid, insight on grief. It doesn’t take the pain away; it helps you to bear it. Comfort when you need it most can’t be packaged and sold. It must be freely given. Share what you know, say what you feel, and listen.

Judy

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