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Book Marketing Challenge

June 6th, 2014 by judytalks

Judy Strong  Learn Plan Act!

I’m here to say that this has been inspiring and motivating. The marketing tool I believe will be the most beneficial to me right now is teleseminars. As a grief facilitator, I like to work directly with people. Face to face or by phone gives me an opportunity to get to know them and for them to see who I am. Helping others with change and loss means building trust, and I think the teleseminars will work beautifully. I can deliver information, answer questions, clarify meaning, and generally relate and interact with people, as they share their individual needs and concerns. It was very encouraging to me to hear so many interviewees say that they were scared, had small lists, and began on a shoestring. I can relate to all of that. Just getting out there, I believe, is the way to start, and I think my audience will benefit from the experience of the teleseminar as we address their issues. The variety of ways to do teleseminars is also a huge advantage. By phone, by webcam, with slides, or whatever you choose, the follow-up options are exceptional. Being able to send a transcript or audio reinforces the whole experience, and I’m especially interested in doing e-reports and e-books to further my business and offer more to my audience. Grief work takes time, and it’s always my hope that people I meet or who read my books will stay in touch. Offering a chance to get together on the phone or webcam is a personal invitation to give comfort and support, throughout their bereavement and beyond. It’s establishing a sincere friendship.

I have published two print books. No Time to Grieve A Survivor’s Guide to Loss and Healing addresses both the emotional and practical issues associated with loss. It’s a primer that can be used by individuals, professionals, and groups.
My second book, A Child’s Grief Surviving the Death of a Parent, gives relevant information to those persons helping a child who has lost a parent. Seen through the eyes of 7-year old Johnnie and his mother, it emphasizes the need for comfort, truth-telling, and the consistency required for healing to take place.

My blog:  https://survive-strong.com/blog-2/?pg=blog
My website:  www.survive-strong.com
My e-books:  www.amazon.com/author/judystrong

To Market To Market

September 14th, 2013 by judytalks

That title, from a nursery rhyme, indicates that someone is going to the market. However, all authors know that it really refers to the need to market your book. First you write it, then you have to sell it.

I’ve been marketing since 2004, when my first book was published. It doesn’t get any easier, but the need to regularly review my strategy is the creative side of this job, the part I like best. I’m currently in that process, looking over my original notes and plans, checking results, and brainstorming brilliant ideas to give my marketing some pizazz. The bottom line, of course, is that it really takes daily attention and consistency. It’s about elbow grease.

What motivates me and keeps me on track is wanting to get the information out there to people who will benefit from good, solid, insight on grief. It doesn’t take the pain away; it helps you to bear it. Comfort when you need it most can’t be packaged and sold. It must be freely given. Share what you know, say what you feel, and listen.

Judy

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Ideal for:

  • Assisted Living Facilities
  • Adult Recreation or Senior Centers
  • Hospital or Hospice Support Groups
  • Funeral Director Associations
  • Corporate Human Resources Depts
  • Social Service Agencies
  • Libraries or Estate Planners

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